“
Any sufficiently advanced technology is indistinguishable from magic.
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I hate that Apple is using the word “magical” in their promotional copy, and I think that’s largely because I don’t think most people would get the reference. They’re not trying to tell us this device was engineered by a dragon named Puff. They’re just saying that this thing qualifies as “sufficiently advanced technology.”
Man, I really think they’ve badly botched the messaging on this launch. It’s too bad, really. The right tone and the right presentation could have really sustained the hype that had been built up.
